How Are Brands Adapting Their Offline Influencer Activations Digitally?

When in-person plans have to shift online, brands have to adapt and find new ways to connect with customers and partners. Many companies that work with influencers use them for a variety of in-person events like product launches, master classes, and more. If these...

How eCommerce Teams Can Benefit From Working With Influencers

eCommerce has been growing at an explosive pace for the last several years, spurred by improvements in technology and expansions to online shopping. From social storefronts to shoppable ads, the relationship between social media and eCommerce has also been changing...

What Influencer Industries Are Seeing Major Success Right Now?

It’s definitely a strange time, both on the internet and off. But many industries are learning how to adapt to the certain changes brought on by the current crisis. As people are changing their work habits and adjusting their every-day routines, this has been greatly...
A Customer Journey: From Swipe-Up to Checkout

A Customer Journey: From Swipe-Up to Checkout

As a marketer, your goal is to help move customers through the sales funnel to drive conversions and ultimately create loyal, repeat customers. Partnering with influencers is a great way for brands to drive more conversions, but you have to know how to track...

eCommerce Reviews Are the Social Proof You Need to Drive Sales

eCommerce Reviews Are the Social Proof You Need to Drive Sales

It’s no secret that people are influenced by the opinions of others. If you’ve ever made a purchasing decision based on customer reviews you read, you’ve proven that point. Text reviews on eCommerce sites are one of the most powerful forms of social proof for brands...

What Consumer Quarantine Means for Your Digital Strategy

What Consumer Quarantine Means for Your Digital Strategy

The COVID-19 pandemic and the resulting changes have impacted the way consumers are shopping and how they’re interacting with brands. As people are staying inside, there is a decrease in customers visiting brick and mortar stores and an increase in delivery orders and...

Why Earned Media Value Isn't An Accurate Metric to Track

Why Earned Media Value Isn't An Accurate Metric to Track

For all marketing tactics, including influencer marketing, tracking the metrics of your campaigns helps gauge their performance. But not all metrics are created equal and some hold less weight than others.  Earned media value, or EMV, is social media exposure gained...

Three Core Ways to Measure Your Influencer Marketing ROI

Three Core Ways to Measure Your Influencer Marketing ROI

Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. Influencers are an effective way to help increase brand awareness, build social proof, and cultivate a loyal customer base.  The success of influencer...

Can You Quantify Brand Awareness?

Can You Quantify Brand Awareness?

One way to think of brand awareness is your brand’s personal fingerprint. It’s unique and represents your company’s core messaging and goals in an easy, recognizable way. Your brand awareness refers to how easily an audience can select your brand out of a lineup...

About us

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.