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Influencer Marketing Strategist

Soho, NYC

Octoly is looking for an Influencer Marketing Manager to develop and execute a large-scale Influencer strategy. This role is both creative and analytical, and requires a versatile thinker who has the ability (and desire) to balance strategy with execution—easily grasping the big picture while still paying attention to detail. You should be adept at transforming complex problems into simple solutions, excited to wear multiple hats and comfortable taking on expanded business responsibilities as needed.
You are an experienced and entrepreneurial Influencer Marketing professional with a proven track record of developing and executing on Influencer Marketing strategies and building strong relationships with influencers. In this role, you’ll lead the social strategy behind our growing community engagement efforts. Having previously worked in the digital media industry, and with a deep knowledge about its evolving landscape, you will come in with a tool kit to immediately impact our business.
What You Will Do:
•   Design, build and execute a multi-tier, multi-industry influencer marketing strategy based on our business objectives
•   Develop and build an Influencer Ambassador program
•   Help shape the influencer side of our product roadmap
•   Foster relationships with key influencers to deepen Octoly’s positioning
•   Develop and extend the Octoly reach across the web, social media platforms, increase user sentiment, develop a strong grassroots understanding of issues, pain points and preferences through our influencer community and social media
•   Work seamlessly in tandem with our many cross-functional partners especially Product, Marketing, and Sales
•   Plan influencer events to reward loyal clients and work closely with demand generation to foster alignment and amplify the impact of your work.
•   Design and build a strategy with our Marketing team on paid collaboration for influencers and how to integrate it to our current Octoly offering (influencer outreach, vetting process…)
Who You Are:
•   At least 3 years of experience in Influencer Marketing, Social Media Strategy, Content Marketing, Talent Management or similar with proven success in developing and executing programs that raise brand awareness and create advocacy.
•   Experience working within influencer communities with a proven ability to build and grow these relationships
•   Deep understanding of the influencer landscape
•   Proven knowledge of all the social platforms and how unique communities, influencers and audiences are using them.
•   Ability to analyze social data, identify trends and present key findings (both quantitative and analytical skills) and then apply these to future programs.
•   Desire to be part of (and add value to) our influencer community across the web.
•   Passionate about Influencers and Influencer Marketing
•   Excellent relationship-builder, insanely strong writing skills and a propensity for collaboration.
•   Excellent project management skills; demonstrated ability to execute successful projects with minimal guidance in a fast-paced entrepreneurial environment.
Bonus Points if you:
•   Have experience in Influencer Marketing platforms
•   Have a rolodex of Influencer contacts
•   Read this job description and found a bullet that you may not have experience in but were excited to learn it quickly
This position will be based in our NY Soho Office and report directly to the VP of Operations and Marketing.

Demand Generation Manager

Soho, NYC

Octoly is looking for a Marketing Manager to develop and execute a large-scale demand generation program. This role is both creative and analytical, and requires a versatile thinker who has the ability (and desire) to balance strategy with execution—easily grasping the big picture while still paying attention to detail. You should be adept at transforming complex problems into simple solutions, excited to wear multiple hats and comfortable taking on expanded business responsibilities as needed.
You are an experienced and entrepreneurial marketing professional with a proven track record of driving and accelerating revenue growth through brand awareness and customer acquisition. You eat webinars for breakfast and snack on carefully segmented email blasts. A/B testing subject lines and diving into email marketing data is what makes you tick. This role is perfect for someone who has experience executing Demand Generations programs, and has always wanted to be involved in more of the strategic planning.
What You Will Do:
•   Develop and execute strategic B2B marketing initiatives that drive awareness and site traffic leading to MQLs and QSOs using methods like email nurture campaigns, webinars, paid media, website, and ads.
•   Enable data-driven decisions with analysis and delivery of insights through ongoing performance reports and dashboards.
•   Own all aspects of marketing automation including database management and segmentation.
•   Optimize landing pages and user funnels to increase conversion rates
•   Communicate the Octoly platform and value proposition in a clear and visually compelling manner, supporting various stages and buyer types of prospects/customers
•   Other marketing projects as needed
Who You Are:
•   3+ years of experience in B2B marketing, ideally for a SaaS platform selling to brands
•   Master of marketing automation tools (Marketo, Pardot, Hubspot, etc.)
•   Experience implementing enterprise-level DG programs and ABM strategies
•   Strong understanding of SEO/SEM best practices
•   Aesthetic sense and intuitive understanding of email and web design principles
•   Organized, skilled at prioritization, and a systematic thinker
•   Effective communicator, proactive self-starter with a "get it done" no-task-too-small attitude, and a genuine interest and enjoyment in collaboration
Bonus Points if you:
•   Have migrated Pardot/Marketo/Hubspot in a previous life
•   Read this job description and found a bullet that you may not have experience in but were excited to learn it quickly
This position will be based in our NY Soho Office and report directly to the VP of Operations and Marketing.