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User Acquisition Manager
Soho, NYC
Octoly is looking for a User Acquisition Manager to develop and execute a large-scale influencer and consumer acquisition strategy for the Octoly consumer App across 5 international markets. This role is both creative and analytical, and requires a data-driven thinker who can balance strategy with execution and has the ability to provide actionable information across each initiative.
You are an experienced and entrepreneurial demand generation manager specializing in B2C marketing for mobile applications. H aving previously worked on large-scale acquisition campaigns, and with a deep knowledge of campaign management, execution, and reporting you will come in with a tool kit to immediately impact our business.
What You Will Do:
• Develop and execute strategic B2C marketing initiatives that drive awareness and site traffic leading to app downloads, signups, and orders using methods like email automation, paid search (Instagram, Snapchat, TikTok, YouTube, Google etc.), and content marketing.
• Work closely with the Product team to advance the influencer/consumer side of our product roadmap.
• Optimize user onboarding, communication, and experience throughout the user life cycle.
• Work seamlessly with cross-functional partners in Product, Marketing, Sales, and Support.
• Understand and solve the pain points in the paid customer journey. Become expert in entire funnel, from paid ad, to landing page, to lead nurturing, to conversion, to re-engagement.
• Use data and analytics to drive excellence across paid media channels; design and develop reports and dashboards to analyze, forecast, track and communicate key metrics.
• Present strategy, performance, and areas for optimization to stakeholders in a clear and actionable way.
Who You Are:
• At least 2+ years of experience in B2B or B2C Demand Generation with proven success in developing and executing multi-channel acquisition programs.
• Ability to analyze performance and user data, identify trends, and present key findings (both quantitative and analytical skills) and then apply these to future programs.
• Excellent project management skills; demonstrated ability to execute successful projects with minimal guidance in a fast-paced entrepreneurial environment.
• Proven knowledge of all the social platforms and how unique communities, influencers and audiences are using them in collaboration with brands.
• Experience using standard sales tools like MixMax, Zoom, LinkedIn, ZoomInfo, etc.
• Strong copywriting skills with a propensity for collaboration.
Bonus Points if you:
• Are fluent in French
• Have experience in Influencer Marketing platforms
• Read this job description and found a bullet that you may not have experience in but were excited to learn it quickly
This position will be based in our NY Soho Office and report directly to the VP of Operations and Marketing.
Account Executive
Soho, NYC
Octoly is looking for an Account Executive to own the full sales process including prospecting, discovery, scoping, negotiation, and closing. Your prospects will be marketers at D2C brands across skincare, color cosmetics, accessories, home goods, fashion, and lifestyle verticals.
You should be adept at presenting (in person and via video conference) to large groups, navigating procurement and legal review processes, as well as collaborating with the Account Management team for upsells and ongoing relationship management. You are someone who can quickly build rapport, ask thoughtful questions, and get to the business motivation behind a demo request. Through experience and genuine interest, you have a thorough understanding of the digital marketing landscape, social media, influencer marketing, and brand building. You know the difference between in-house creative and UGC, and you can explain what EMV means to your grandma in a way that makes her understand it.
What You Will Do:
• Own your book of business, opening and developing new business opportunities, demoing the platform, and closing contracts that are win-wins for both client and Octoly.
• Become an expert in identifying the challenges our customers face when doing influencer and consumer seeding at scale; demonstrate how Octoly can overcome those challenges and help achieve customers’ goals.
• Build a deep understanding of the Octoly product, value, market, and competitive landscape.
• Accurately manage your forecast to ensure quota attainment.
• Stay on top of industry trends, both the eCommerce space and also relating to your target verticals.
• Provide and receive feedback from teammates and managers with an open mind.
• Build and maintain strategic relationships with clients and agencies from daily user to CMO.
• Be a positive contributor to our stellar sales (and general office) culture.
• Offer creative insights and problem-solving to all of the above on a consistent basis.
Who You Are:
• 3+ years of closing experience in selling a SaaS marketing product directly to brands
• Proven track record of building pipeline and exceeding monthly and quarterly quotas
• Strong understanding of digital marketing and eCommerce landscape, including value propositions like increasing engagement, reach, EMV, interactions, conversion, AOV, etc.
• Superior organizational skills; you are a follow-up machine (without sending “just checking in!” emails) and never let anything fall through the cracks - leads, emails, opportunities to surprise and delight
• Experience using standard sales tools like MixMax, Zoom, LinkedIn, ZoomInfo, etc.
• Process-oriented - not only adept at keeping Salesforce up-to-date, but understand why it’s crucial
• Team player: coachable, collaborative, thoughtful, and resourceful
This position will be based in our NY Soho Office and report directly to the VP of Operations and Marketing.